Nobilis Group Names New Executives

Nobilis Group Inc., a provider of vehicle protection programs, chemical manufacturing solutions and repair fulfillment services to the automotive, recreation vehicle, power sports and marine marketplaces, has made several executive promotions.

Industry veterans Stan Starnes is the company’s new president and Jeff Beaver its chief Administrative officer. In addition, the company hired Rushi Modha as chief operating officer. Nobilis founder Troy Good continues to lead the company as chief executive officer.

“These are exciting times for Nobilis as we continue to grow and evolve our business to serve national retailers, vehicle manufacturers and product administrators,” Good said. 

“Over the past ten years, we have diversified beyond our breakout role as the industry’s paintless dent repair product provider of choice to become a full F&I product administrator and claims fulfillment partner to many of the largest brands in the marketplace. I am proud to have Stan and Jeff step into greater roles at Nobilis and to add Rushi to the leadership team. They each bring decades of critical experience and expertise that will secure our future and provide new avenues of expansion as the preferred partner for vehicle protection programs and claims fulfillment.”

Starnes, who joined Nobilis in 2008 as executive vice president, has served as COO since 2015, guiding the company’s expansion through strategic alliances and account acquisitions. His prior experience includes ownership of an auto dealer group, divisional president for Southwest Dealer Services, and regional vice president for AON/Resource Dealer Group. In his new role, he will focus on sales initiatives, business development and servicing key partner relationships.

Beaver joined the company in 2015 as senior vice president of marketing and product management before being named chief marketing officer in 2019. He led the company rebranding from Dent Zone to Nobilis Group and numerous product expansion initiatives, including the launch of NanoCure Protective Coatings and private-label programs for key national partners. 

He will continue to lead product and client initiatives and brand management while adding responsibility for claims management, risk management, and partner relations. His background includes 11 years in executive leadership with EFG Cos., where he led product launches for dealers, lenders and agents, and nearly two decades of product and marketing experience from a prior career in technology and telecommunications.

The addition of Rushi Modha as chief operating officer brings over 23 years of visionary leadership experience to the executive team/ He will lead all core business operations for the company. Modha’s history of driving growth, operational excellence and customer satisfaction began at PwC, where he was the subject matter expert for the warranty industry, serving major clients, such as Assurant, JM&A, Safe-Guard and Interstate National. He spent six years leading the finance audit team at AIG before joining Smart AutoCare as senior vice president – finance before being promoted to chief financial officer and then to president.

Since 1991, Nobilis has protected and restored motor vehicles through its product administration, NanoCure chemical manufacturing, Dent Zone True Dispatch repair claims fulfillment and PDR LINX catastrophic claims management lines of business. Nobilis supports dealers, third-party administrators, automakers, insurers and others, helping partners deliver vehicle protection programs for their customers.