Quick Guide to FTC Advertising Compliance: Protect Your Dealership from Costly Penalties

Non-compliant advertising can put your dealership at risk of severe penalties from the FTC. KPA’s “Quick Guide to FTC Advertising Compliance” provides essential insights and practical tips to help you navigate the complex regulations surrounding dealership advertising. Don’t let misleading ads jeopardize your business—get equipped with the knowledge to protect your dealership and maintain consumer trust.

In this guide, you’ll discover:

• The three major FTC rules for dealership advertising and how to comply with them.
• A 10-point checklist to ensure your advertisements avoid common pitfalls like “rebate stacking” and misleading trade-in allowances.
• Key strategies to avoid deceptive advertising practices and maintain transparency with your customers.
• How to include required disclosures in your finance and lease advertisements.
• The penalties for running false or deceptive ads and how to avoid these costly mistakes.

Take control of your dealership’s advertising compliance—download the guide now and secure your business’s future.

By KPA