Reynolds Acquires Appearance Protection Products Pioneer

The Reynolds and Reynolds Co. acquired Xzilon, provider of high-performance vehicle protection products. The brand is known in dealership finance-and-insurance departments and is nationally recognized for its exterior protection products , Xmicrobe all-in-one interior protection, and full portfolio of additional products.

“Much like Reynolds, Xzilon is focused on the success of its customers, innovation, and teamwork,” said Reynolds President Chris Walsh. “The company has a legacy of being a leader in its space and continues to develop industry-first products and programs that benefit dealerships and their customers today.”

One such product is the recent development of Xzilon’s TouchScreen+ Glass Modifier program, a warrantied liquid touch-screen protection product. The program is attractive to the electric-vehicle segment and is gaining relevance with most standard automotive models, including larger screen devices. And with the increasing prevalence of screens in all vehicles, the program crosses over between automotive, RV, marine and power-sports segments. Through programs like it, consumers can increase the resale value of their vehicles while decreasing maintenance costs with products that are backed by nationwide warranty protection.

The acquisition highlights Reynolds’ ability to help dealerships retail to customers where they want to shop. Dealerships will be able to engage customers and sell Xzilon’s products and programs more consistently, whether online through Gubagoo Virtual Retailing, in-store with the help of the docuPAD system, or a combination of both.

Xzilon’s staff will remain in place, with Kevin Kahmann retaining the role of president. The company has been  successful with its customer service and satisfaction since Kahmann took the reins in 2019.

“Xzilon is built on tradition and driving the future of vehicle protection products,” Kahmann said. “As we remain proactive in identifying industry trends and helping our clients navigate the industry’s evolution, we’re excited to have the support and scalability that Reynolds provides.”

“Reynolds continues to bring some of the industry’s most innovative minds into the fold,” Walsh said. “These companies, and the incredible people who work at them, are helping dealerships realize success not only today but for years to come. Our focus is on the future, where the industry is headed, and how we can help any dealership navigate the changing landscape of retail automotive.”

Colonnade Securities LLC served as exclusive financial adviser to Reynolds.