Engineering the Thar Roxx and future Mahindra vehicles

A lot rides on the Mahindra Thar Roxx, which is more than just a 5-door version of the popular Mahindra Thar. R Velusamy, President – Technology and Product Development, Auto Sector, M&M, discusses in detail about engineering challenges for the new SUV, achieving improved ride and handling in a body on frame vehicle, why customers increasingly prefer SUVs over sedans, whether M&M will tap hybrid tech also, and more, in this interview with ETAuto’s Sumantra Bibhuti Barooah.