Color Your Ride
The first Slate electric vehicles will be available in a rainbow of color options, courtesy of the Crayola crayon company.
The startup automaker, which will sell direct to consumers, is taking preorders for the first Slates, with the option of a starter pack of wraps in five colors plucked from Crayola’s famous boxes.
Slate bills its coming offering – a plain gray pickup that can be converted to one of two SUV styles – as a customizable and affordable vehicle, saying its first is designed to be wrapped. It partnered with Crayola to take customization to the final-touch level.
The first Slates, scheduled for delivery in the fourth quarter, can be wrapped from a pack with the Crayola colors Cerulean, Fern, Jersey Tomato, Razzmatazz and Dandelion. Cerulean is a hue of dark blue, Razzmatazz a pinkish red, and Dandelion a retired shade.
“Slate is creating more ways for owners to make a vehicle their own again and again over time,” the company said in a press release.
Slate said the partnership with Crayola is the art supplies producer’s first collaboration with an automaker.
Crayola, which launched in 1885 as Binney & Smith, though, originally made industrial pigments, including carbon black for car tires. It then shifted to supplies for home and school, introducing its iconic crayons in 1903.
Slate formed in 2022 with the stated aim of simplifying the auto production process and “reindustrializing America.” It says it’s assembling its vehicles in a “reindustrialized” plant in Indiana.
The Crayola wraps pack comes for an extra cost starting at $1,549.99 and includes a key fob cap. The automaker says the Slate truck itself is the most affordable being sold in the U.S. at $24,950.