White Remains Top Vehicle Color Globally According to Axalta
Axalta released its 68th Global Automotive Color Popularity Report today, and it said 81 percent of vehicles are white, black, gray or silver. White at 38 percent is the most frequently purchased automotive color worldwide and has been for 10 years consecutively. Black remains at 19 percent year-over-year and is a luxury vehicle favorite. Gray, at 15 percent, is up two percent and is at a 10-year high. Meanwhile, silver is in decline in all regions, now at just nine percent. This shift from silver to gray in many markets is its perception as a more modern and luxurious color.
Axalta is a leading supplier of liquid and powder coatings, and its annual Global Automotive Color Popularity Report captures data from every country where automobiles are produced. Their report enables automakers to observe trends across the globe and in particular markets.
“Consumer purchasing trends reflected in the report drives development of colors for the future,” said Nancy Lockhart, Axalta global product manager of color. “We’re pleased to share this data and bring together our color technology, market experience, and trend data to bring colors to life.”
Innovative color choices for automotive buyers follow the latest home, fashion, and product trends, including an interest in green-blue and green-yellow shades. Also noteworthy is the increasing global use of gray, and nuances such as fine flake effects and hints of color flakes. While we’ve yet to see a vehicle in teal metallic, it could happen if the color continues to trend upwards.
Results of the Global Automotive Color Popularity report are based on analysis of 2020 automotive build data and are indicators of current market trends. Reporting on the industry’s color trends started in 1953, and Axalta also makes color forecasts as reported in their global annual color trend forecast. Automotive colors that are aesthetically pleasing and functionally beneficial evolve as vehicle and consumer preferences change.
[Images: Axalta, © 2020 J. Sakurai/TTAC]