Super Bowl Aftermath — Boss Bust Leads to Ad Pull

Super Bowl

Post Super Bowl sickness wasn’t limited to Kansas City Chiefs fans or those tired of seeing Brady and Gronk going to Disney World.

Apparently Bruce Springsteen’s appearance in Jeep’s ad, entitled ‘The Middle’, put him squarely in the sights of both the left and the right, as neither were particularly thrilled with its message, nor who was delivering it. In a report by, Springsteen was arrested back in November at Sandy Hook, New Jersey’s Gateway National Recreation Area for driving while intoxicated, reckless driving, and consuming alcohol in a closed area.

Following that report, according to, Jeep pulled its two-minute ad, the longest spot to run during the Super Bowl. Adweek’s social media polls found a 50/50 split on Instagram between those who loved and hated the commercial, and on Twitter, 33 percent loved it, 35 percent hated it, and 33 percent called it meh.

Adweek quoted an unidentified Jeep spokesperson, who said, “It is right that we pause our big game commercial until the actual facts can be established. Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be condoned.” The creative agency, Doner, did not comment about the ad.

Ironically, Britt Reid, the Chiefs’ outside linebacker coach and the son of head coach Andy Reid, was involved in a multi-vehicle collision Thursday night prior to the Super Bowl, which left a five-year-old girl in critical condition with a brain injury, according to the Kansas City, Missouri Police Department, as told on

A Ram pickup in which Reid was driving, struck the left front of a Chevrolet Impala, which had run out of gas on the I-435 entrance ramp from Stadium Drive near Arrowhead Stadium. Another vehicle, a Chevrolet Traverse, which was also parked on the ramp attempting to provide assistance, was struck from behind by Reid. KCPD is investigating the cause of the crash, and Reid has not been charged with any crime. Due to injuries he sustained in the accident, Reid did not accompany the Chiefs to Super Bowl LV.

In a search warrant first obtained by CNN affiliate KSHB, Reid told a responding officer that he had consumed “two to three” drinks after the officer observed an odor of alcohol “emanating” from Reid as well as “bloodshot and red” eyes. Reid also told the police that he takes the prescription drug Adderall, according to the search warrant.

Reid, who was placed on administrative leave following the accident, is no longer with the Chiefs as his contract has expired.

[Images: Jeep]

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