Space-age Marketing: Toyota Names Moon Rover After Land Cruiser

From Toyota:

The nickname Lunar Cruiser was chosen because of the familiar feeling it offers the people involved in the development and manufacture of the vehicle prototype as part of the joint research project as well as the familiarity it will provide the general public. The name, which references the Toyota Land Cruiser SUV, was decided upon based on the quality, durability, and reliability expected of the pressurized lunar rover, and the concept that Toyota has long held to for the Land Cruiser, which was for people to “come back alive,” especially true for the lunar rover as it will be traversing the harsh environment of the moon’s surface.

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