See You Next Fall: NAIAS Moves Again

Whiter at NAIAS. Credit: NAIAS

The North American International Auto Show, aka the Detroit Auto Show, is moving. Again.

It never even had a chance to take place in summer, due to COVID. Now, it will be moving to September.

That’s right – assuming the pandemic is under control enough to allow for large gatherings by then, the NAIAS will take place just over one year from now, starting on September 28, 2021. The show will conclude on October 9.

The show was scheduled to move from January to June for the first time this year, but the pandemic put the kibosh on that like it did so many other events. The move was meant to placate complaining California-based journalists give the automakers more ability to host outdoor events in the pleasant summer weather. Now, the show is moving to the fall – and not just for 2021, but for the next three years.

Late September/early October weather in Detroit should be pleasant enough to allow for all those outdoor events planned for June to still take place.

The press release hints that the move may be a result of the Los Angeles auto show moving to May. Meanwhile, the New York show is still scheduled for April. Had the Detroit show not moved, and had everything proceeded as planned (still a big if, as of now), that would’ve meant three shows in three consecutive months – a logistical nightmare for automakers.

“We have talked with many of our partners, particularly the OEMs, and they are fully on board and excited about the date change,” NAIAS Executive Director Rod Alberts said in a statement. “Our responsibility as an auto show is to host a global stage for current products as well as mobility innovations of tomorrow,” Alberts said.

“September is an excellent time of year for new product, and at the same time, alleviates the challenges a now crowded spring auto show calendar presents for auto show stakeholders,” Alberts said. “Spreading out major auto shows is a win for everyone, particularly our partners. It gives auto companies an opportunity to give it their best at each and every show, which creates excitement for those who attend, too.”

“With seasonable autumn temperatures and technology and experiential activations positioned throughout the city, show visitors will be able to enjoy fall in a walkable, vibrant Motor City while embracing the future of the industry right before their eyes,” 2021 NAIAS Chairman Doug North said in a statement.

The show is being held late in September to avoid conflict with the IAA show in Munich, which takes place earlier in the month.

[Image: NAIAS]

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