Pick-Up STX: Ford Adds Appearance Package to Ranger
Seizing the opportunity to introduce another appearance package instead of building the Raptor version that everyone wants, Ford has introduced a new STX Special Edition Package on the 2021 Ranger.
Suits at the Blue Oval assert that roughly three-quarters of Ranger customers have appended appearance packages to their new trucks, making such additions to the order sheet an easy (and profitable) decision. Externally, the STX Special Appearance Package adds 18-inch black-painted wheels wrapped in meats sized 265/60 from an as-yet indeterminate supplier (zoom in and you’ll see the brand’s been scrubbed).
Inside, the package endows Ranger with a jazzy 8-inch center touch screen featuring satellite radio and Apple toys, dual-zone climate control, silver-painted interior accents, and privacy glass with rear defrost.
“Ranger customers are asking for new options to help make their trucks their own and we hear them,” explained a talking head from Ford marketing. “STX has been a strong seller on the base Ranger, but we’ve heard from some customers who want even more style and more tech in their XL trucks.”
It’s worth noting that fitting a Ranger with this STX Special Edition kit requires selection of the existing STX Appearance Package which bestows fog lamps, tow hooks, and slightly snazzier seats to Ford’s littlest pickup. Doing so adds $2,130 to the sticker price of a base Ranger XL since it forces one to also fit Equipment Group 101A that features the likes of cruise control and power mirrors.
In other words, this new $995 option will balloon the bottom line by well over three grand. This is good news for investors who like to see ever-climbing average transaction prices but bad news for anyone looking to keep a lid on payments. A no-options Ace of Base truck starts at $24,410.
Elsewhere in the Ranger wheelhouse, a Tremor off-road package was added earlier this year to tide over Blue Oval gearheads who were hoping for a Ranger Raptor before the next-gen truck arrives a couple of years from now. Those hopes continue to dim since, in addition to the Tremor, Ford is also exuberantly pushing a triumvirate of off-road performance packages bearing the designations of Levels 1 through 3.