More Expensive, Less Practical: BMW Debuts Luxury i3 ‘Urban Suite’ at CES
BMW will debut a new version of its very green i3 EV at the Consumer Electronics Show (CES) next week. The compact hatchback has been reimagined for the future — and BMW’s future is one of less usability and much greater expense. You’ll need hired help.
Using the hashtag #ChangeYourPerspective to underline its presence at this year’s show, BMW wants to display to consumers its understanding of their needs… and the answers it’s prepared to bring to the table.
Apparently, consumers in 2020 are concerned with the lack of of Chrysler Imperial Mobile Director features in modern automobiles. Designed for the chauffeured yet eco-conscious executive on the move, the Urban Suite ditches a couple of seats. What’s left is a living room that’s focused on the passenger, plus a seat for the driver. BMW points out that to achieve this executive lounge space, the standard i3 was revised almost entirely. Only the driver’s seat and dashboard are carried over from the standard car.
The #mood of the Urban Suite is one of work and relaxation. The passenger lounges in an armchair made of recycled materials, and there’s a footrest located where the front passenger seat used to be. To the left of the relaxing occupant, there’s a certified wood desk complete with a desk lamp. From the ceiling folds down a screen, and the rear of the cabin is equipped with a personal Sound Zone. The floor mats are recyclable (for easy disposal once dirtied by a Zegna loafer).
Eager to prove its commitment to sustainable mobility via chauffeured vehicles, BMW has prepared multiple i3 Urban Suites. Shipped over from Munich, they’re presently in Las Vegas. Though they’ll be debuted officially at CES, Urban Suites can also be found driving around the city. There’s even a special BMW app that orders up an Urban Suite for the eco-conscious types of the Las Vegas Strip.
Still a concept at this time, BMW seems serious about the future of a personal luxury i3. The company firmly believes luxury travel of the future won’t have anything to do with a vehicle’s size. Further details will follow after CES commences on January 7th.