Lincoln Promises ‘Elegant’ EVs, but Will They be Visible?
Galhotra’s comments came during his appearance at the Automotive News World Congress in Detroit on Wednesday. While the unnamed Lincoln, which borrows the electric platform used by Ford’s 2020 crossover, doesn’t have a launch date, there’s no doubt it’s on the way. The exec claims it won’t resemble its Mustang-inspired Blue Oval sibling.
“You can make beautiful vehicles in different ways,” Galhotra said. “The BEV technology gives us so much freedom to sculpt that vehicle exactly how we want it. We’re going to create elegant Lincoln BEVs.”
Expect a vehicle that echoes the brand’s ethos of “understated, quiet luxury,” he added.
Why all the concern on the part of this writer? Take a gander of what we’ve seen emerge from the industry over the past couple of years. Here’s Cadillac’s vision of its upcoming EV:
Meanwhile, Chinese startup Byton hopes to get this EV to the U.S. market at some point in the near future:
Further down the price ladder, EV crossovers (both planned and in production) from Volkswagen, Hyundai, and Kia also took an eraser to their front ends.
While Hyundai and Kia’s EVs get a pass due to the existence of pre-existing ICE Konas and Niros, ground-up creations — with some exceptions — prefer to trumpet their greenness with deleted grilles. And what’s Lincoln’s most prominent design cue?
It’s even harder to make a crossover stand out from its competition when there’s no need to fill front-end real estate with a massive portal, meaning Lincoln’s designers will have their work cut out for them. Too quiet, and Lincoln won’t be heard.
[Images: Ford, Nissan, Byton, Lucid, Hyundai, Kia, Volkswagen, General Motors]