John Cooper Works Mini EV or the Evolution of Small Appliances?
John Cooper Works Mini and electrification, do they go together? Do buyers who pay a premium for the JCW brand want or need an electric version?
Does the evolution of the Mini model range and parent corporation BMW’s ongoing expansion of electric mobility offer anything new for enthusiasts and loyal owners of the John Cooper Works brand? Driving enjoyment being the raison d’être for JCW, does this mean that extreme performance and genuine driving enjoyment will be available with electric drive as well as combustion engines? Will this open up new possibilities for future Mini vehicle architecture?
If you ask Mini, they’ll tell you all about what they’ve accomplished in electric mobility. They referenced the Mini Cooper SE Countryman ALL4 plug-in hybrid’s miserly combined fuel and power consumption, as the rationale that led to electrification of 5 percent of the brand. With the launch of the all-electric Mini Cooper SE, 10 percent of all Minis were now plug-ins. Based on just 10 percent and not considering the 90 percent still gas-powered, Mini said in a press release that they are preparing to press on in the development of John Cooper Works EV models.
“With the Mini Electric, we’ve shown how well brand-typical driving enjoyment and electric mobility can be combined,” said Bernd Körber, head of the Mini brand. “Now it’s time to translate the passion for performance of the John Cooper Works brand to electromobility. That’s why we’re working to develop concepts for electric John Cooper Works models.”
The current focus on the development of a Mini John Cooper Works EV demonstrates just how important electric mobility is in terms of BMW’s future direction, a goal of sustainability, if not performance and passion.
“John Cooper Works models with conventional combustion engines will still continue to have an important role to play, to make sure we’re addressing the wishes and needs of performance enthusiasts all around the world,” said Bernd Körber. “With this new focus on electric performance, we’re also creating the opportunity to sharpen the distinctive profile of the John Cooper Works brand more than ever before.”
Battery-powered tools and appliances being what they are, I’ll keep my corded DeWalt drill and rotary saw. It’s frustrating having to wait for cordless tools to power up again. I wonder if John Cooper Works EV owners will feel the same?
[ Images: Mini]