Infotainment Trends Upwards, Along with Distracted Driving?
The automotive infotainment operating system (OS) market is projected to grow by $247.84 million during 2021-2025, progressing at a compound annual growth rate (CAGR).
Automotive infotainment OS’s act as both a differentiator and cost savings, as demand has grown for automotive infotainment in entry-level and mid-segment vehicles. Niche players are driving automotive infotainment OS market growth. Among the companies noted are Alibaba Group Holding Ltd., Alphabet Inc., Apple Inc., Baidu Inc., BlackBerry Ltd., BMW AG, Green Hills Software LLC, Microsoft Corp., The Linux Foundation, and Wind River Systems Inc. Development of multi-display infotainment systems, and open-source and proprietary OS competition is creating demand in the market.
As noted on Business Wire, ResearchAndMarkets.com’s Global Automotive Infotainment OS Market 2021-2025 report on the automotive infotainment OS market provides market analysis, trends, growth drivers, challenges, and vendor identification. The report looks at the current global market scenario, trends and drivers, and the market environment.
A detailed picture from multiple sources includes an analysis of market sizing, market forecast, and the industry. The study was conducted using a combination of primary and secondary information, and input from industry participants. The report delves into profit, pricing, competition, and promotions. It presents various facets by identifying industry influencers. The data presented is a result of extensive qualitative and quantitative research to accurately forecast growth.
Market segmentation by product is an interesting comparison between QNX, Linux, Microsoft Windows, and other systems, in terms of the current size and 2020-2025 forecast, and what the opportunities are by product.
Another fascinating aspect of this report is geographic segmentation and comparison, and how the European, North American, Asia Pacific, Middle East – African, and South American markets differ.
Which are the leading countries, and are there growth opportunities by geography? Maybe more importantly, is there a center stack or dashboard capable of containing any of these systems and their resultant displays? Are we going to need fully autonomous vehicles so that drivers won’t be distracted from the infotainment system?
[Images: FCA, Geely]