Glass Half Full: Subaru’s Halfhearted Sales Celebration in a Time of COVID

“Thanks to the dedicated efforts of our retailer network, we are able to count August as the best sales month of 2020,” said Thomas J. Doll, President and CEO of Subaru of America. “Our retailers are continuing to sell at very high levels of sales efficiency given their on-ground inventory levels while at the same time providing a Love Promise customer experience. We are grateful for their outstanding efforts.”

This August featured two fewer selling days that the same month last year, and last August also happened to be a monthly record for Subaru of America. Given these two things, one could say Subaru’s traveled a long distance down the road to normality (April sales in the U.S. were down 46.6 percent, year over year).


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