Executive from Cox Automotive, Dealertrack, and Carmatic Joins Digital Air Strike’s Leadership Team
SCOTTSDALE, Ariz. – Digital Air Strike, a leading consumer engagement technology company, is proud to welcome Jason Barrie to its award-winning executive leadership team. Barrie will serve as senior vice president of product strategy and market development.
Digital Air Strike is the perfect blend of technology and managed services, and when you combine that with the company’s industry experience, OEM and partnership relationships as well as overall leadership position, it’s an opportunity in which I wanted to play a part.
Barrie spent 14 years at Dealertrack Technologies Inc. and Cox Automotive where he held leadership positions including serving as an associate vice president for Market Performance, VinSolutions, and Dealertrack F&I, as well as vice president and general manager of Dealertrack Dealer F&I. Most recently Barrie was chief operating officer and general manager at Carmatic, a technology company geared toward simplifying the car buying experience for consumers.
Barrie and Digital Air Strike’s co-founder and CEO, Alexi Venneri, were colleagues at Dealertrack where Venneri was part of the senior team that took Dealertrack public as the vice president of marketing, communications, and investor relations.
“Since working with Jason at Dealertrack, I have continued to be impressed by his stellar contributions and career advancement in the automotive industry,” said Venneri, “We are looking forward to Jason bringing his exceptional product strategy and leadership expertise to Digital Air Strike’s executive team as we continue to expand our offerings through both organic and acquisitive avenues.”
“Digital Air Strike is the perfect blend of technology and managed services, and when you combine that with the company’s industry experience, OEM and partnership relationships as well as overall leadership position, it’s an opportunity in which I wanted to play a part,” said Barrie. “My goal is to help the company’s growth by aligning product roadmaps to market needs, ensuring we continue to deliver innovative technology solutions that help our clients be even more successful. Digital Air Strike is a proven partner in digital retailing and enhancing consumer engagement in the automotive and adjacent industries.”
Barrie graduated from Miami University and lives in the New York area. He will divide his time between New York and Digital Air Strike’s headquarters in Scottsdale, Arizona.