Distressed Dealers Convince Lincoln to Postpone Standalone Stores
Lincoln previously told dealers that if they fail to to split Ford and Lincoln dealerships, going so far as to give them separate names and ensuring the premium store had floor-to-ceiling glass walls, they won’t receive a co-op reimbursement from the factory — which works out to about $100,000 a year for each dealership. While some stores complied, claiming they saw an uptick in sales, others feel the automaker is asking for too much.
According to Automotive News, Lincoln communicated its changes to the program in a memo to dealerships earlier this week. While it still harped on the importance of creating a “distinctive luxury experience,” the automaker acknowledged the need to “work with our dealer partners to better understand their questions and concerns and determine the right path forward.”
Greg Wood, Lincoln’s sales and service manager, told the outlet that the company will likely relaunch the program after the necessary changes are made. “We’ve been notified from a number of various dealers around the country that speak candidly and directly with us on some of their concerns,” Wood said. “We just want to take some time to listen to all our partners.”
Hopefully that won’t take too long. The brand may have recovered slightly from its post-recession decline, but 2018 is shaping up to be a weak year and our readership is clamoring for a Lincoln Death Watch series.
[Image: Ford Motor Co.]