CDK Global Introduces Big Data Platform to Transform Automotive Industry Data into Valuable Insights for Dealers, OEMs and Software Developers
HOFFMAN ESTATES, Ill. – CDK Global, Inc. (Nasdaq: CDK), a leading retail automotive technology company, introduced Neuron, an open, intelligent data platform connected to the Fortellis Automotive Commerce Exchange™. Neuron is designed to turn high volumes of industry information into easy-to-understand, actionable insights for dealers, original equipment manufacturers (OEMs) and third-party software developers.
Neuron is built to analyze billions of data transactions that flow through our products annually alongside other industry data. It will then turn that data into simple, human insights and deliver them directly to the right decision makers at the right time.
The new platform uses an analytics engine powered by artificial intelligence and machine learning to create real-time and predictive insights. It will empower dealers and OEMs to sell and service more vehicles by helping them create more personalized and differentiated customer experiences.
“Between dealerships, OEMs and vehicles themselves, the automotive industry has more data than ever before. Until now, there hasn’t been a platform to connect it all in a meaningful way to improve the experience consumers have with their vehicles,” said Mahesh Shah, chief product and technology officer, CDK Global. “Neuron is built to analyze billions of data transactions that flow through our products annually alongside other industry data. It will then turn that data into simple, human insights and deliver them directly to the right decision makers at the right time.”
Neuron will harness the power of data and integrations through Fortellis to accelerate the creation of new products in the industry. It will also continuously enhance the user experience and value of existing CDK Global products, such as the CDK Drive dealer management system (DMS), CDK Service, and Elead CRM.
“The introduction of Neuron is another important milestone in our efforts to help dealers and OEMs support customer demands in an increasingly connected automotive landscape,” said Shah. “We look forward to making even more exciting announcements later this year as we continue to create new ways to further connect software developers, dealers, and OEMs into a next-generation automotive ecosystem.”
Originally posted on F&I and Showroom