BMW 8 Series Rubbing Dealers the Wrong Way
As of early March, there were more than 2,000 8 Series vehicles sitting on, or on their way to, U.S. dealership lots, according to dealer inventory data shared with Automotive News. Of those, more than 700 were “Priority 5” — a classification of vehicles dealers are looking to offload to other retailers.
“It’s very concerning and alarming that on a halo — brand-new vehicle — roughly a third of the total available on-ground inventory is being put in a Priority 5 status,” said another dealer who asked not to be identified. “Basically, dealers are saying, ‘I don’t want this, I can’t sell it, somebody please take it from me.’”