Augmented Reality Ram? There’s an App for That

Image: Ram

So you just bought your 2021 Ram 1500 TRX. You’ve got a supercharged 6.2-liter V8 from the Hellcat underhood, making 702 horsepower. You’re ready to take on the desert, if not the world.

Yet, you have no frickin’ clue what a certain infotainment-system setting does. You’re stumped. You’ve dove into the owner’s manual and the dry prose has you flummoxed and the index is no help. What’s a truck owner to do?

Pickup your phone, fire up your app store – whichever ecosystem you’re in – and download an augmented reality app that will use your camera to explain to you what you need to know.

Just use the app to point your phone camera at the part of the vehicle that you want to learn about, and the app will use augmented reality to identify the part and explain to you what it does/how it works/how to use it.

Oh, and it’s called Know & Go. Just like Stow & Go.

“We created the Know & Go app as a way for customers to interact with and learn about their vehicles throughout their ownership lifecycle and personal experiences,” said Carolina Harris, Feature Innovation Manager – FCA, and co-creator of Know & Go, in a statement.

Image: Ram

“With all of the content on the 2021 Ram 1500 TRX, the Know & Go mobile app highlights the many new features and capabilities our customers will enjoy in a creative, exciting and engaging way,” said Mimi Nguyen, Propulsion Systems Program Manager, Product Development – FCA and co-creator of Know & Go, in a statement.

The app came to life as part of an FCA internal process in which FCA employees submitted 500 ideas. Those were whittled down to 50, then 14. Those 14 were then pitched to a panel of judges involving company executives, including FCA CEO Mike Manley.

[Images: Ram]

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